This is a check list we use to determine which functions should be built into a website to meet our clients needs. It also helps the client plan and clarify their objectives. Please take the time and answer all questions that apply to your business.  If you have any questions feel free to contact us.

Web Site Design Marketing Objectives:

What is your primary objective with the site?

• Establishing your credibility. 
• Describing your products or services. 
• Completing sales transactions. 
• Offering customer service and support. 
• Communicating company identity or branding.

What are your secondary objectives?

• Search engine friendly? 
• Generate repeat traffic? 
• Encourage visitors to recommend it to others? 
• Create an online community, send emails?Increase customer loyalty? 
• Encourage visitors to stay on site? 
• How do you expect to use the site? 
• Will people find you by searching or because you gave them your URL?

Target Audience?

• Who is your target audience? 
• Will they be accessing your site via dial up or high speed connection? 
• How will you be accessing the site (connection speed and browser). 
• What is your target audience looking for? 
• What questions are your customers constantly asking you? 
• What can we include that would WOW your customers?

Web Site Design Look and Feel?

• Have you seen any sites that you would like to model yours after? Or site designs to avoid? 
• What do you like about those sites? 
• What colors do you prefer for the site? 
• What image or vision should the site convey? 
• Home page design: three column tabloid, two column information or splash screen? 
• How wide do you want your site design to be? 
• Do you want your pages to be easily printable or do you want to offer PDF files of information rich pages? 
• Vertical or horizontal navigation bar preference? 
• Do you want your site to use only graphics, only photos, or both?
•  Do you have any vendor supplied photos or graphics you are authorized to use? 
• Do you have a logo? 
• Do you have a digital copy of it? 
• Do you need a logo or would a stylized typeset of your company name be sufficient? 
• Do you have a tag line?
•  How would you describe your business in one sentence to a family member?

Web Site Content:

• Do you have any existing written materials we can start from? 
• Do you have this information electronically? 
• Client presentations? 
• Customer letters? 
• Information fliers? 
• Case studies? 
• Customer testimonial letters? 
• Your resume?

What menu categories make sense for you?

Here are some common choices:

• Home
• Services - how many?
• Product categories
• Customers
• Testimonials
• FAQs
• Forms

Articles or other informative topics:

• PDF files to include?
• Links or resources
• About us
• Contact us

Search Engine Optimization:

• What search terms do you expect your customers will use to find you?
• What search engines will they be using?
• What organizations, companies or sites can we ask to link to your site?
• What organizations, companies or sites would be valuable resources for your readers?
• Would you like Intercityhosting to manage a SEO Campaign?

Web Site Technical Details:

• Have you registered a domain name?
• Have you secured hosting?
• Do you have your site access information?

Web Site Maintenance:

• How often do you envision updating the site?
• What content will need updating?
• Would you like for Intercityhosting to provide maintenance of your website.

Timing:

• What is your timing for this? Beginning and finishing?