Pay Per Click Management

We will manage your search marketing campaign to generate prospective clients. All campaigns will be executed through with our PPC management process with management reports available to you. Reports will include clicks and onsite conversions.

Our system supports customized numbers by adding scripting to your current website. Set up for this tracking is included in your proposal. We will also evaluate the current traffic reporting and recommend setup of Google Analytics.

PPC Management Program Elements

• Google Adwords Only

• Recommendations for Keywords, Ad Copy, Budget and Other Settings - We research the keywords that your prospects use when looking for your business. We then write ads that your prospects clicks when visiting your website. We can help you determine the optimal budget to be competitive in your category.

• Geo-Targeting, Day-Parting and Other Engine Optimizations - The search engines have different options for targeting your ads. If your business is only open during certain hours or you only serve specific markets, we can help you setup your campaign to target your prospects.

• Weekly Review and Adjustment of Campaign - Our system receives a daily data feed from the major paid search providers. It analyzes the data against the goals we have established for the campaign. If the campaign is out of compliance it alerts us so we can fix the campaign.

• Monthly Keyword Review and PPC Experiment - We will use standard direct response methodologies to test new ad copy against the existing control to improve traffic and conversion rates. We will also look for new keywords that might bring qualified traffic to your site.

Timeline:  We can implement the paid search campaigns within 7 days of signature. This setup time includes keyword research, ad copy creation and conversion tracking setup.

Online Tools

Our PPC services are delivered by our custom search marketing platform. You can log in to our dashboard at any time to check the status of your campaigns and review your current rankings.

See your current SEO rankings and keep track of trends on our SEO Dashboard.

Also see trends on goals and cost per conversion.

Recommended Pay Per Click Campaigns:

	PPC Starter	PPC Basic	PPC Pro
Paid Search - Monthly Budget	$500<	$5000<	$15,000>
Search Engines Supported	Google	Google	Google / Yahoo / MSN
Max Keyword Groups for different services (AdGroups)	10	25	50
Manage Keywords, Ad Copy, Budget, and other Settings
Geo-targeting, day-parting, local ads & more features
Weekly Review of Campaign and Adjustments
PPC Experiments (i.e., ad copy testing, keyword expansion, etc...)	Monthly	Monthly	Monthly
Account Review Meeting	Email Report	Email Report	Monthly Phone Call
Extended Management Services (content network or site targeting)
Daily / Monthly Reports:
Site Traffic
Impressions and Clicks
Phone Tracking**
Extra Services:
Analytics and / or Phone Tracking Setup	Optional	Optional	Optional
Keyword Targeted Landing Page Templates	Optional	Optional	Optional
	Request A Quote	Request A Quote	Request A Quote
** Tracking phone numbers and per minute fee separately billed

Online Marketing