Local Internet Marketing

Local Internet Marketing

Local Internet Marketing is the process of maximizing the online exposure of a business in its service area. Intercityhosting's local Internet marketing programs focus on exposure in:

• The 3 major search engines (Google, Yahoo and Bing).

• Search Optimization

• Map Optimization

• Pay Per Click

• Mobile platforms

• Local Directories and Review sites

Search Engines Presence

The screen shot below shows the inventory available on a typical search results screen for a local business.

To maximize its presence on the search results screen a business should, Intercityhosting offers:

1. SEO Services – For local business Marketing. If business opts for map optimization, Intercityhosting will also build local business citations, the inbound link equivalent for map optimization, for any active SEO plan.

2. Map Optimization – as an add-on to an SEO, Intercityhosting will manually create a local listing on Google (the largest local directory) as well as create a submission on over 150 other local information sites. For a full-list of the sites that we submit to see below. Business must supply service descriptions, photos of business and video if available. Intercityhosting can also setup the new $25 / month Google Tag feature recently released for local businesses.

3. Pay Per Click Services – to fully maximize the business presence on the search engines, we recommend a geo-targeted PPC campaign. PPC campaigns will include placements of ads in search results, map results and paid mobile ads.

Map Optimization

In order to maximize presence on the maps and local guides, Intercityhosting focuses on the following 3 areas:

1. Claim listings on primary search engines and complete the profile. Intercityhosting will add information from our business profile on record. During this stage, we will also resolve any duplicate listings or incorrect listings.

2. Build citations from other directory properties to increase the number of external sites that validate the local business address and phone number. We will build citations through submissions to the sites in the Appendix of this document. If you also have an active SEO program, Intercityhosting will add phone number information to many of the link building activities to build more citations for you business.

3. Intercityhosting will provide tips for collecting reviews. Ultimately, the business owner must implement this step since Intercityhosting does not have access to their customer data. The more reviews a business can build at Google Places or other review sites, the more authority the business has in the local search services.

Mobile and Local Directory Sites

Intercityhosting will submit the local business information to InfoUSA and Axiom whose data drives 100's of websites. Accurate and up-to-date information will make a business discoverable on today's mobile and local directory sites.

Intercityhosting submits to the following directories:

Online Marketing